About Siemens Australia and New Zealand
In a bold move to redefine workplace safety culture, Siemens Australia and New Zealand partnered with Ringo to implement the 10-part Safety Culture Programme across its operations. The initiative focused on deep engagement, leadership-led transformation, and structured feedback loops to shift safety from compliance to commitment.
The challenge
Siemens had previously participated in a global, corporately led safety survey initiative with only 13% participation. Despite strong corporate intentions, engagement was low and actionable insights were limited. There was a clear need for a more contextual, engaging, and inclusive approach to measuring and strengthening safety culture across diverse sites and teams in Australia and New Zealand.
The solution
Siemens adopted Ringo’s 10-part Safety Culture Programme, choosing a blended approach that combined:
- Facilitated face-to-face workshops,
- Virtual engagement tools and
- Structured breaks after each module to reflect on insights and gather additional qualitative data through dialogue.
The leadership team took full ownership of the initiative, modelling the behaviours they wished to embed and championing participation at all levels.
Our approach
- Leadership Activation: Leaders led the first and final sessions, framing safety culture as a shared strategic imperative.
- Blended Learning and Engagement: Sessions were designed to be adaptive, delivered in-person where possible, and virtually where needed, ensuring consistency and flexibility.
- Qualitative Dialogue After Every Step: After each module, results were debriefed in real-time, encouraging teams to explore the “why” behind the numbers, significantly enriching the data set.
- 100% Workforce Participation: Through leader endorsement, clear communication, and an engaging format, Siemens achieved full participation across operational and office-based teams.
The results
- 100% Participation in the Ringo programme, compared to just 13% in the earlier global survey.
- Rich, multi-layered qualitative data that uncovered context-specific barriers and enablers to safety performance.
- A final report with strategic recommendations for leadership and tactical actions for local teams, blending new safety thinking (Safety Differently, HOP, and Resilience Engineering).
- Strengthened trust in leadership and improved psychological safety across teams.
The impact
The success of this initiative has redefined how Siemens engages its workforce in safety. It has also informed how future change and transformation initiatives are shaped not by global mandates but by local ownership, adaptive methods, and structured social learning.
Contact us
Email: info@ringoapp.com.au
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